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Business Strategy Framework 1.0

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Spring 2025 Workshop

March 27-28, 2025
West 40 ISC #2
Maywood, IL (Chicago area)

The Business Strategy Framework for ESAs

Unlock the full potential of your leadership team with the AESA Business Strategy Framework. This robust tool empowers your team to assess new opportunities and evaluate existing services with a consistent, strategic approach. Whether you're focused on marketing or understanding the development of your services, the framework guides your team toward game-changing insights by concentrating on three critical areas: creating value, capturing value, and delivering value.

Key Focus Areas
  1. Customers: Creating Value
    • Identify how your organization can create exceptional value for your customers.
  2. Competition: Capturing Value
    • Explore strategies to capture and sustain value in a competitive market.
  3. Partners: Delivering Value
    • Understand how to collaborate effectively with partners to deliver superior value.

The framework's structured questions stimulate deep thinking, revealing previously unrecognized keys to success and setting your organization on the right path to growth and innovation.

Customized Workshops

To arrange a customized workshop for your ESA, please contact Sheila King, Chief Strategy Officer.

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